Sunday Aug 26, 2013's
interesting case
"I work very hard to raise
and educate 3 daughters,"
the 67-year-old optometrist
used to work from 9 am to 9
pm daily for many years said to me. "Now, two are
married and I don't get a
cent from them." His 3rd
daughter who is slim and
good-looking, wearing
dual-colour short pants
laughed."Do you really
expect the younger
generation to give parents
some money from their
earnings every month?" I
read of many Americans
living with their parents
nowadays, owing to economic
downturn. "They have
different values of hard
work and thrift. They want
work-life balance and so
they don't work long hours
generally. If they don't
need your money as adults,
you should consider yourself
fortunate!"
Nowadays he closes his
shop whenever he likes
because his rental in
downtown Orchard Road is
around $4,000 while the
other shop rentals in other
malls were charging $8,000 -
$20,000 rental per month. "I
do not charge clients who
are poor," he declared to
me. "There was one who asked
me if he could pay by
installments. His family
member has cancer and so I
said that he could pay me
when he was able to do so."
"Would you be giving free
spectacles if your rental
was $15,000/month?" I asked.
"Well, the clients who
need free spectacles will
not step into such posh
shops."
His 3rd daughter in her
late 20s had brought in a
13-year-old cat for me to
remove an ingrown toe nail.
She had phoned me at 10 am
on Saturday as the cat's paw
was bleeding and I suggested
that she bandaged the foot
and bring the cat in today,
in order to save on
after-hours costs which
would come to over $300.
So, here she was, with
her father. She would not
bear to see her cat's
ingrown toe nail being cut
off.
"My cat claws me all the
time at home," she warned
me. So I expected a
ferocious lion all ready to
swing her claws at me. But
she was very quiet and there
was no need for a sedative.
She just lay quietly and
patiently and I got some
images taken. However, her
eyes were alert and
suspicious.
"Since you have worked
for so many years, you must
have lots of clients," I
said to the father. "Is your
children taking over your
business?"
"No, my children are not
interested," he had already
given up on his 2 older
daughters and this younger
one was working happily in
an events marketing company
in publishing.
"I am interested," the
3rd daughter said she had
spoken to him and would not
mind attending the
compulsory optometry course
to be accredited. He had
not groomed the 3rd
daughter.
Rentals will not stay at
$4,000/month forever," he
had no confidence in his
children to compete and
bring his goodwill and
clientele business to a
higher level.
"Have you got a website?"
I scrutinised his name card
as he said my spectacles
were out-dated and old
fashioned. I told him they
were branded "Gap" and the
thick black frames were
admittedly, not modern
looking.
His 3rd daughter laughed
as she is from this internet
generation who appreciates
websites and know the
leveling power of the social
media. Maybe the father
knows that one-man-operator
optometrist practice is a
dying business but I don't
think so. Many such shops
hire people who come and go
and there is a niche for
proprietors who provide
personalised service and is
available over the years as
the family members grow up.
The baby-boomer generation
is ignorant in the ways of
social media.
Of course, the internet
generation may not be loyal
clients and go for fanciful
renovations and high prices.
However I believe there is a
place for a niche optometry
personalised service with
years of experience. It is
very difficult to find such
old veterans nowadays if you
value experience over
glamour.
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